History of Audemars Piguet
In 1875, Jules-Louis Audemars
(1851-1918), in order to cope with
orders for luxury calibres emanating
from the great watchmaking houses
in Geneva, became officially associated
with his childhood friend, Edward-Auguste
Piguet (1853-1919). He handled the
technical management of the small
company, while his associate took
charge of sales and marketing aspects,
travelling through many towns and
subsequently continents to establish
direct contact with connoisseurs.
The company prospered and developed,
coming through World War I and the
Great Depression without being unduly
affected, thanks to the production
of ladies' wristwatches and ultra-thin
models. When World War II ended, the
Manufacture reorganised to create
a more accessible line of watches.
The repercussions of the watchmaking
crisis in the 1970s were scarcely
felt by the company, mainly because
in 1972 it made the daring choice
to launch the world's first high-end
sports watch in steel: the Royal Oak
. The Manufacture currently employs
a staff of 500 worldwide and is starting
the new millennium on a resolutely
confident note .
The first wristwatch with tourbillon
and mechanical winding, the smallest
self-winding watch with perpetual
calendar, the Dual Time, the Ladies
Minute Repeater Chiming watch. throughout
its history , the Manufacture has
introduced a succession of landmark
records and world firsts. Driven by
this same conquering spirit, it is
still producing the world's thinnest
and most complex calibres .
Portrait of Audemars Piguet
Within its collections, Audemars Piguet offers the world's broadest range of watch complications, along with prestigious Haute Joaillerie creations. Its experience in the field of complex watches make it a standard of reference in the highly select circle of Haute Horlogerie companies.
While collectors have always been acquainted with Audemars Piguet, it has become more familiar to the general public since 1972, the date of the creation of the famous Royal Oak which revolutionised the aesthetics of luxury watches.
Alongside this prestigious line are a series of collections that are classic like Jules Audemars , astonishing like the Millenary or ultra-feminine such as the Deva or the Promesse .
Audemars Piguet calibres are developed and assembled in the workshops of Le Brassus and since 1986 in its subsidiary, Audemars Piguet (Renaud et Papi) in Le Locle. The other subsidiary, Centror SA (Meyrin, Geneva) is devoted to crafting high-end watch cases.
Worldwide distribution of Audemars Piguet watches is based on a network of subsidiaries in Germany, Switzerland, France and North America, as well as certain number of agents. Audemars Piguet boutiques and the boutiques under partnership contracts also ensure the brand's presence in the world's largest cities.